Website
The website for the Szkoła Mistrzostwa Sportowego w Rudzie Śląskiej (Sports Championship School in Ruda Śląska) was meticulously designed with a strong focus on the school’s visual identity, using its brand colors: blue, yellow, and dark gray. The slanted elements in the design reference the school’s merchandise and sports equipment, creating coherence with the overall brand identity.
Navigation and Structure
The site includes numerous sections and subpages, with carefully thought-out navigation. The top navigation bar features icons linking to key sections: FAQ, Shop, Contact, and the electronic diary. The main menu is divided into News, Recruitment, About the School, Sports, Esports, Student Zone and Parent Zone, making it easy for users to find the information they need.
Home Page
The home page features a slider with general information and current announcements. Subsequent sections highlight the school’s advantages and provide links to the latest news, both general and sports-related. There is also a brief description of the school, a CTA button for child enrollment, links to the Parent and Student zones, as well as pages describing sports disciplines and product widgets from the shop. The esports section is distinctly highlighted, attracting attention and emphasizing the unique offerings of the school. Partner and sponsor logos are displayed at the bottom of the page, with additional contact and legal information in the footer.
News and Sports News
The News section is divided into standard news provided by the WordPress and sports news developed as custom post types. This separation facilitates easier information management and content organization for users. Sports news is displayed in the Sports section and on individual sports pages. Both news types are presented in a grid layout, with a sidebar that allows filtering by category, such as Future Labs, Ministry Projects and School Life.
A subtle visual differentiation was used to distinguish between standard news and sports news. General news categories are marked in blue, while sports categories are marked in yellow.
To enhance the website’s search engine optimization (SEO) without overwhelming users, each category page features concise descriptions. These descriptions are strategically semi-hidden to maintain focus and ensure a streamlined user experience.
Article Page
The article page is designed with a minimalist design, optimized for readability through the use of a 900 px width. The layout includes breadcrumb navigation, an article title, publication details, the main content with a featured image, sharing options, and links to navigate to previous and next articles. This carefully considered structure not only enhances readability but also ensures a clear and user-friendly experience.
Shop
The SMS Ruda Śląska store is structured as a product catalog, allowing users to place orders via a contact form with an in-school pickup. This setup simplifies operations, bypassing the complexities associated with traditional e-commerce, such as online payment processing and inventory management.
Each product page is thoughtfully designed using custom post types to facilitate easy updates and modifications. Pages showcase a product photo, price and description alongside size tables for specific items. Contact forms are different depending on the product. Form details are forwarded to the school’s email address and can be accessed on the site’s backend for easy order management.
Sports
The sports discipline page contains a description of the sport along with cross-references to other disciplines in a sidebar. Below the description there is a coaching staff section that displays information dynamically, depending on the sport. This ensures that users always have access to the latest information about coaches. Such presentation allows users to get to know more about the people associated with a particular sport and build parents’ trust in the school. Under the coaching staff there are related links to sports news.
Contact
The contact section contains specific details to facilitate the user’s communication with the school. It includes general information about the school and basic contact information such as address, phone number, email address and office hours. Quick access to social media links allows users to stay up to date with the latest news. A map at the bottom of the page provides easy directions to the school. In addition, a contact form allows users to send messages directly to the school, increasing the efficiency of communication. Information sent via the form is received via email and also in the back office of the site, streamlining the work of the secretariat.
The application form available on the enrollment page also makes the enrollment process simpler, capturing relevant details and maintaining data consistency, thus facilitating more efficient administrative management.
Effective communication tools
The site uses innovative communication strategies to improve user experience and engagement. One of the main features is the use of badges in the site’s navigation to highlight important links, increasing the visibility of critical information. For example, the “Recruitment” tab prominently features a “Recruitment 24/25” badge, highlighting the relevance and timeliness of the information provided.
In addition, the e-sports section uses a gradient effect and a “New” badge to draw visitors’ attention to this unique offering.
A discreet pop-up notification in the lower right corner (or at the bottom on mobile devices) alerts users to important updates, such as the start of enrollment for the new school year. This subtle but effective solution ensures that important messages are noticed without being intrusive.
These innovative communication methods allow users to find relevant information efficiently, improving their overall experience. In addition, they facilitate smoother interactions between the school and visitors, making the information access process more intuitive and enjoyable.
Explore the website: www.smsrudaslaska.pl
Promotional material
Promotional material involved designing a variety of promotional tools, such as flyers, posters, and materials for social media posts and ads. They were developed in the style of the website, ensuring visual consistency and building recognition of the school.
Graphic materials were created in conjunction with the school’s open day. They retain the school’s distinctive colors – yellow, blue and deep gray, and present photos of sports activities at the school.
The graphics are designed to effectively promote the events, providing clear information about the day’s schedule, sports-related tests, the school’s advantages and contact information. By being consistent with the style of the website, these materials help build a positive image of the school and attract the attention of potential participants.
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