Logo
During the logo design process for Snotra, the creative process began with defining key visual and color elements that would best capture the brand’s character. Focusing on the concept of an owl, a symbol of wisdom and intelligence, the primary color chosen was blue, evoking professionalism and trust.
We developed six different logo concepts featuring the text “SNOTRA” using modern typography. Each concept presented the owl in a minimalist style, employing simple lines and shapes to achieve an elegant and professional appearance. The designs utilized contrasting shades of navy.
The chosen logo is a simple yet distinctive design that combines an outline of an owl in shades of blue with the “SNOTRA” text below, using a modern serif font.
The project features the use of navy tones, adding depth while remaining elegant and modern. The logo is crafted in a minimalist style with rounded shapes, ensuring it is both easily recognizable and versatile in application. Its simplicity and clarity make it well-suited for various branding materials, drawing attention against a unified background.
Based on this design, cohesive business cards and letterheads were also developed, harmonizing with the logo’s aesthetic.
Business Card and Letterhead
The business cards were designed with a minimalist approach to reflect the logo’s style. The color palette predominantly features navy tones, emphasizing elegance and depth. The cards also incorporate wavy graphic elements, introducing a dynamic accent that echoes the rounded shapes of the logo, while maintaining a professional demeanor.
The letterhead seamlessly complements the business cards. The subtly wavy graphic elements, similar to those on the business cards, present a modern and light appearance to the design. The blue and gray color scheme enhances the professional look of the letterhead.
Both the business cards and letterhead create a cohesive visual identity that is modern and elegant.
