Typography
To establish a cohesive and memorable brand image, we prepared several typography options. Ultimately, we chose a distinctive font characterized by sharp and rounded edges. This unique typographic style became a primary theme not only for the logo but also for the entire website design. Elements featuring both sharpness and roundness were harmoniously integrated into the website’s aesthetics, enabling users to easily associate with the “Kontaktowi” brand.
Logo Design
The “Kontaktowi” logo was designed with a unique symbolism reflecting the essence of the company’s activities. The logo comprises two prime elements: a speech bubble symbol and a connection icon that seamlessly merge into one another. This combination symbolizes not just interaction and communication but also the dynamic flow of information, which is characteristic of the call center industry. The bold contours and use of the client’s preferred darker shades of green and black ensure the logo is easily recognizable and memorable. Additionally, the tagline “Połącz się z możliwościami” (which means “Connect with Opportunities”) perfectly complements the overall design, highlighting the company’s commitment to developing relationships and creating new opportunities for its clients. The simplicity and symbolism of the “Kontaktowi” logo make it aesthetically pleasing and effective in conveying the company’s values and goals.
Color Palette
The color scheme of the “Kontaktowi” website is based on shades of green and yellow, with subtle accents of gray. These colors align with the logo’s palette, maintaining visual coherence across the brand and enhancing its recognition. Green symbolizes freshness, harmony, and commitment to relationship building. In contrast, yellow adds energy, optimism and dynamism to the site.
The user interface (UI) elements are designed following the font used in the logo, adding to the site’s consistency and personalized image. Buttons and form fields feature sharp edges on one side and rounded corners on the opposite side, giving the website an intriguing appearance and fostering a positive user experience.
Following the client’s guidelines, the website is designed in a unique and light-hearted style, avoiding references to a typical call center. Custom, hand-drawn icons effectively reflect the human and friendly nature of the company. Initially conceptualized as a simple one-page site, it has the potential to expand into multiple pages to better represent the company’s growth.
Website Design
In designing the website, we focused on creating a friendly and personalized atmosphere, steering clear of harsh, mechanical forms. The style we employed conveys there is a genuine company behind the site, ready for personal contact and understanding customer needs.
The chosen graphic elements, color scheme, and style reflect the company’s values and philosophy, providing the site with a unique character. Every element was designed with a distinctive brand image in mind, resulting in a website that stands out from the competition.
Explore the website: www.kontaktowi.pl
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