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Garden Fabrik

Website Design Project for a Company Specializing in Garden Design
Garden Fabrik, a company specializing in garden design, construction, and maintenance, decided to refresh its online presence to ensure the website was aesthetically pleasing and contained all key information at a glance.

Before

After

Garden Fabrik - po
Garden Fabrik - po

Objectives

  • Streamline Information

    Present all key information on a single page to enhance user experience and facilitate easier navigation.
  • Visual Appeal

    Utilize modern design techniques to create an aesthetically pleasing site that reflects the company’s brand.
  • Accessibility

    Ensure the website is accessible to a broad audience.
  • SEO Optimization

    Improve search engine visibility to attract more organic traffic.

Website Segments and Their Impact

  1. Hero Section

    • Features a welcoming message, a brief description of the company’s services, and prominent buttons (e.g., “Our Projects”, “Contact”).
    • Immediately engages visitors with a clear value proposition and directs them to important sections of the website.
  2. About Us

    • Provides a detailed overview of Garden Fabrik, including the company’s history and values.
    • Builds trust and credibility by sharing the company’s story and expertise.
  3. Services

    • Lists the main services offered, such as garden design and construction, maintenance, irrigation, and tree pruning.
    • Clearly communicates the range of services, helping potential clients understand what the company can do for them.
  4. Why Choose Us?

    • Highlights the company’s unique features, such as experienced staff, high-quality equipment, and personalized service.
    • Differentiates Garden Fabrik from competitors by showcasing strengths and advantages.
  5. Portfolio

    • Displays a gallery of past projects with images showcasing the company’s work.
    • Provides visual proof of the company’s capabilities, inspiring confidence in potential clients.
  6. Testimonials

    • Features customer reviews and feedback.
    • Provides social proof and reinforces the company’s reliability and customer satisfaction.
  7. Contact Information

    • Includes phone number and email address, prominently displayed in a sticky header for easy access.
    • Facilitates easy contact for visitors, enhancing lead generation.

Color Palette and UI Elements

We have developed a color palette based on the Garden Fabrik logo, which will enable the website to be expanded in the future. The color palette is consistent with the company’s corporate identity, enhancing brand recognition.

The UI/UX design included careful consideration of various elements:

  • Buttons

    Intuitive and easily noticeable CTA buttons that encourage interaction, available in versions for both light and dark backgrounds.

  • Form Fields

    Contact form fields were designed for user convenience, allowing for quick and easy submission.

  • Typography

    Clear typography consistent with the overall design, making navigation easier.

  • Icons and Graphics

    Use of icons and graphics to improve content comprehension and overall aesthetics of the website.

These well-designed UI elements are crucial for improving user experience, leading to longer site visits, higher engagement levels, and an increased likelihood of contact.

User Experience (UX) Analysis

  • Navigation

    The one-page design simplifies navigation, allowing users to find all necessary information by scrolling rather than clicking through multiple pages.

  • Sticky Header

    Implementing a sticky header with the phone number and email address enables easy contact at any point during browsing.

  • Aesthetics

    The site was designed with an emphasis on aesthetics, enhancing its visual appeal.

  • Responsiveness

    The website is fully responsive, providing an optimal viewing experience across various devices, including desktops, tablets, and smartphones.

SEO Optimization

Despite the one-page format, we ensured on-site SEO optimization:

  • Meta Tags

    Appropriate meta descriptions and tags were added to improve the website’s visibility in search results.

  • Page Titles

    The page title was optimized to align with search phrases and accurately reflect the website’s content.

  • Alt Text

    All images and non-text content have appropriate alternative text, aiding screen readers and improving SEO.

  • Scalability

    The site was designed to be easily expandable in the future as the company grows.

Privacy Policy and Consent Mode

We implemented a consent mode and added a privacy policy, which was previously missing but is necessary for compliance:

  • Consent Mode Allows users to choose whether they agree to data processing, in compliance with GDPR.
  • Privacy Policy A document outlining how the company processes and protects users’ personal data, increasing trust and transparency.

Conclusion

The redesign of the Garden Fabrik website into a one-page format on WordPress significantly enhanced its usability, accessibility, and visual appeal. By focusing on streamlined information delivery, compelling visuals, and accessibility principles, the new site effectively serves the needs of both the company and its potential clients. This case study demonstrates the positive impacts of thoughtful web design and user-centric approaches in creating an engaging and functional online presence.

Explore the website: www.gardenfabrik.pl

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